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Beauty and the Beast movie premier - Hong Kong

As we were holding our Beauty and the Beast exhibition for Disney, we were invited to go along and be part of the premier screening at the IMAX theatre in Hong Kong. It was amazing seeing the movie on such a huge screen and with so many creative people. We were all given a special commemorative rose for the event and Kevin even wore his tiny LEGO brick rose on his lapel.

Beauty and the Beast Exhibition - for LEGO and Disney in Hong Kong

One of the great things about the work we do is that we get to work with some huge names in the creative and entertainment industry, but it doesn't get any bigger than working with the Walt Disney company! To promote the new live action movie, Beauty and the Beast as well as launch the new product, BrickHeadz, for LEGO Hong Kong, we were commissioned to hold an exhibition in Hong Kong centred around our Beauty and the Beast LEGO castle. The exhibition ran for 1 month at Langham Place Shopping Mall, in Mong Kok, Hong Kong and featured our massive 2.2 metre tall castle, the Lumiere sculpture, a replica of the Beast's Enchanted Rose from the movie and a LEGO pop-up shop that sold all things LEG

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