Brick Galleria gets to work on all manor of events large and small around the world, but when our client Salesforce invited us to participate in their Dreamforce event in San Francisco, USA, we had no idea how massive it was! Taking up two city blocks in San Francisco and shutting down a main street, we were about to find out.
Dreamforce is Salesforce's annual global conference, where they showcase how the world's leading companies are taking advantage of new products and technologies. We were tasked to create a memorable gift for the attendees based on their key character, Astro.
We created 500 fun and unique limited edition boxed sets of their Astro character which included the LEGO parts, instruction booklet and box. These were used in the event beside a whole range of Salesforce merchandise, only available at the conference.
Proving extremely popular, the sets were all claimed very fast by the hundreds of thousands of visitors with some built and some kept in their sealed boxes.
The trip to San Francisco was amazing and it was great seeing everyone enjoying our work. We look forward to the next amazing adventure with Salesforce soon.