LEGO Adidas A-ZX8000 Shoes

To celebrate the launch of the adidas x the LEGO Group A-ZX8000, we teamed up with LEGO, Adidas, END. Clothing and DENT International to takeover the front window of the END. Soho flagship store.

The result; a mega-build of the culturally defining release utilising over 87,000 LEGO bricks!!

Built over a few weeks, we designed and created not only a pair of upscale LEGO shoes, but also produced the two brick plinths that they are displayed on. We kept the colour palette simple by using the colours of the original shoes and blended them from the white bases.

The LEGO models were perfectly framed by the amazing graphics and brick wall behind, bringing the whole display together.